. >> president obama's new campaign this time, campaigning for obama care. >> the first matter of business is touting the improved version healthcare.gov. the timely version of those ads on calendars. -- advent calendars. it will be a new push every day between now and the first sign up deadline to highlight different benefits of the plan. the critics are asking why. last two campaigns ended a year ago, the president is back on the trail and away. stumping not for votes at four enrollees. >> i need some help in spreading the word. i need you to spread the word about the law, its benefits, its protections, about how folks can sign up. tell your friends, tell your family. >> it is the first in a now daily push between today and december 23 to get as many as possible to sign up. that is the deadline if you want coverage beginning january 1. through social media, surrogates and mr. obama will say the website has improved. they hope million general, especially young and healthy customers in just a matter of months. >> we're not going to walk away. if i have to fight another three years to make